ACTIVITIES: GENERATIVE RESEARCH, CONCEPT DESIGN 

Dick’s Sporting Goods, like every other retailer needs to solve the digital physical experience divide before some else does. (e.g. Amazon) 

Though largely shielded from the effects of the great migration to digital shopping sports gear, and sports specialty retailers such as Dick’s cant wait around a see how things pan out. They need to gain an edge in experience and capitalized on their customer loyalty. 

Big box, big problems? 

Conventional wisdom would say that having a large retail footprint is a liability in todays age, but it that really true? Recently we have seen Walmart capitalize on its big box footprint to supercharge home delivery and also get a let up on Amazon on same day.  

Getting the word on the street.

As we seek to understand the strategic competitive landscape we also conducted several customer interviews to be able to better understand DGS’s customers by archetype and holistic sports journeys.

Solutions based on leveraging strengths, and pivoting on weaknesses.

We proposed a series of experience-driven design solutions ranging from in-store layout organization to customer lifecycle planning and engagement.