For this project the challenges were threefold.
1. To be Elegant, Clean and Intuitive
2. To look and work great on any device
3. And to provide a streamlined medium for content delivery
Being Elegant, Clean and Intuitive
In places like the Product Page, elevating what is important (the product) and taking advantage of the brand’s strengths (innovation, technology and killer imagery) to provide an experience the reflects the ethos of the brand.
We also paid attention to every detail, just as our client does with their products. An oft neglected, e-commerce feature, the comparison function is now powerful and informational.
A design that looks and works great on any device
You can call our approach RWD, responsive design, adaptive ect. for us it was based on an analytical breakdown of the web traffic on tumi.com. We worked to create 3 Keyframes Desktop, Tablet and Mobile. The design would intelligently “fill in the gaps” to accommodate a virtually endless spectrum of screens.
Streamlined content delivery
A shiny new website is only as good as the content which it serves. We provided our client with extensive, well crafted modules that allowed them to merchandize and promote content and product with equal beauty.
